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Commerce Audiences - In-Market

Criteo Commerce Grid DocumentationData Capabilities Criteo Data

Overview

Criteo Commerce Audiences empower you to enrich your inventory with high-value commerce signals built from real shopper data. Commerce In-Market segments engage in-market shoppers based on specific brands and products they are actively searching for, adding to cart, and purchasing, with granularity down to the SKU-level. Available expressly for clients contributing Hashed Emails (HEMs) to Criteo, Commerce In-Market segments allow you to leverage verified commerce activity to find real-world purchase intenders across your inventory for purposes of deals packaging and commercialization to buy-side partners.

Refer to the next steps to view the segments that are available off-the-shelf to you if you are a HEM contributor.

US and UK

For clients in the U.S. or U.K. contributing HEMs to Criteo, you'll find below a list of off-the-shelf Commerce In-Market segments ready for immediate activation in the platform:

  • Apparel & Accessories

  • Clothing

  • Home & Garden

  • Clothing Accessories

  • Electronics

  • Furniture

  • Health & Beauty

  • Sporting Goods

  • Vehicles & Parts

  • Food, Beverages & Tobacco

  • Decor

  • Food Items

  • Jewelry

  • Luggage & Bags

  • Vehicle Parts & Accessories

  • Kitchen & Dining

  • Shoes

  • Outdoor Recreation

  • Personal Care

  • Animals & Pet Supplies

  • Toys & Games

  • Handbags, Wallets & Cases

  • Hardware

  • Arts & Entertainment

  • Business & Industrial

  • Shirts & Tops

  • Software

  • Baby & Toddler

  • Pants

  • Pet Supplies

  • Vehicles

  • Underwear & Socks

  • Motor Vehicles

  • Outerwear

  • Cameras & Optics

  • Shorts

  • Cosmetics

  • Dresses

  • Media

  • Audio

  • Office Supplies

  • Kitchen Appliances

  • Toys

  • Linens & Bedding

  • Electronics Accessories

  • Handbag & Wallet Accessories

  • Outfit Sets

  • Skirts

  • Activewear

Selecting multiple categories creates an OR statement, expanding the segment size. For example, if you select the Shorts and Activewear segments, a user must only be in one or the other to be eligible for targeting. Adding segments as an AND statement narrows the audience pool by only taking the intersection of users.

Additional segments can be created by request. To request that additional in-market segments be created for your account, reach out to your Commerce Grid Account Team with the following details:

  • Buyer name

  • Start and end date

  • Campaign KPI/Goal

  • Total Budget

  • Desired Audience segments

Note: Turnaround time is 5-7 business days if request is feasible

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