Yield Advisor Overview
Yield Advisor is a self‑service dashboard within Commerce Grid that surfaces key optimizations for publishers related to integration health and account setup. It acts as a central, data‑driven dashboard for integration health, and yield readiness, enabling publishers to identify issues and uncover monetization opportunities without relying on manual support or guesswork.
Proposed
The Yield Advisor is a self-service dashboard within Commerce Grid that surfaces key optimizations related to integration health, account setup, and yield readiness. It enables publishers to identify issues and uncover monetization opportunities without relying on manual support or guesswork.
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The Yield Advisor simplifies complex reporting into clear, actionable insights, enabling publishers to verify that inventory is correctly configured to attract demand and trade efficiently.
The Yield Advisor provides a focused set of actionable metrics that reflect:
Proposed
The Yield Advisor surfaces a focused set of actionable metrics, grouped around three core themes:
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Integration Health(e.g. request quality, ads.txt compliance)
Demand Readiness (e.g. GPID coverage, identity signals)
Monetization Opportunities (e.g. missing or under‑configured settings)
Proposed
Integration health(e.g. request quality, ads.txt compliance)
Demand readiness (e.g. GPID coverage, identity signals)
Monetization opportunities (e.g. missing or under‑configured settings)
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Historically, yield optimization has required poring over reports and partnering with Support to analyze setup; with Yield Advisor, these manual processes are transformed and actions are presented as easy-to-read cards, supported by detailed guides, and tracked via a progress bar.
Proposed
Historically, yield optimization required poring over reports and working with Support to analyze setup. With the Yield Advisor, these manual processes are transformed into clear, guided actions presented as easy-to-read cards, supported by detailed guides, and tracked via a progress bar.
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Troubleshooting
Fill out with troubleshooting ideas across following areas:
what to do if you make a change but progress bar doesn't update
If you cant find a guide that is relevant to your integration type
If you think a task is not relevant to you but still showing up.
I've not gotten to this part yet
Left these here for guidance (to be deleted before publishing)
What is it at a high-level (what does it do?)
Why does that matter for customers (why should publishers be excited/use it/care, focus on unique features, how this solution compares to other SSPs)
How to actually use (step by step)
How to use the Yield Advisor
Proposed intro
This guide walks you through how to use the Yield Advisor to review your setup, apply recommended optimizations, and track progress over time.
Upon accessing the Yield Advisor in Commerce Grid you will see several metric cards detailing different aspects of your account setup where optimization and fine-tuning could be beneficial.
Each metric card provides:
Context on why the metric is important, and how successful changes to the metric help grow yield
A clear signal (represented as a percentage) showing your level of completion
Access to documentation to support optimization of the metric
1. Familiarize yourself with your dashboard and cards.
To begin, review each card on your dashboard.
You will notice there are different levels of importance for each card:
Critical (P0) are first priority actions; these actions must be taken if you wish to continue monetizing with Commerce Grid.
Essential (P1) are primary actions, things that have an outsized impact on how successful you will be in Commerce Grid.
Performance (P2) are secondary actions, things that wont' necessarily prevent you from successful monetization but that with a bit of fine tuning can help you make more money.
Each card is sortable based on the category (e.g. Inventory Managemet, Video, etc.), using the dropdown bar presented above the cards.
You will also notice that each card contains a link to a Guide, hosted here on our Knowledge Base. These guides are designed to help you better understand why each metric is important and to connect you with the relevant technical information to implement the recommended changes.
Proposed
You can sort cards by category (for example, Inventory Management or Video) using the dropdown above the dashboard.
Each card also includes a link to a Guide, hosted in the Commerce Grid Knowledge Base. These guides explain the metric in detail and provide the technical steps needed to implement the recommended changes.
This version helps as it's easier to scan through, uses concrete UI affordances instead of vague references, clarifies what the Guide actually gives the user and removes ambiguity about where the documentation lives. Finally it matches task-oriented documentation style making easier to skim through.
2. Using the guides and making changes.
Yield Advisor is a 100% self-service tool - this means you are able to review and implement changes at your pace.
Use the Guides to support your optimization journey. To access them, simply click the "Guides" link on each card, and follow the instructions, which are unique to each card.
If applicable, the Guide will link you to technical documentation, which you should select based on the integration type you are using (e.g. Prebid).
Following the instructions via the Guide, you will be required to make the changes directly to your integration. If you are struggling to implement a change based on the instructions in a given Guide, you can reach out your Commerce Grid support team for additional guidance.
Proposed
The Yield Advisor is a fully self-service tool. You can review recommendations and apply changes at your own pace.
To get started:
Select a metric card you want to address.
Click the Guide link on the card.
Follow the instructions in the guide, which are specific to that metric.
If applicable, the guide will link to technical documentation based on your integration type. Be sure to follow the instructions that match your setup.
All changes must be implemented directly in your integration.
If you’re unable to implement a change using the guide, you can contact your Commerce Grid support team for assistance.
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3. Track your progress.
Automation is a core functionality of the Yield Advisor. This means that, as you make changes to your integration and we see new or updated parameters flow through the bidstream, Yield Advisor will automatically update to indicate the change has been correctly implemented.
You will see this in two places:
Each card has its own progress meter (represented as a percentage), indicating how successfully you have implemented the specific metric described on the card.
An overall progress meter at the top of the Yield Advisor dashboard that represents your overall completion of the tasks presented to you on your dashboard (represented as a pie chart with a percentage).
All progress meters are updated daily; currently, there are no same-day or real-time updates.
Proposed
Automation is a core capability of the Yield Advisor. As you make changes and updated parameters begin flowing through the bidstream, the Yield Advisor automatically evaluates your setup and updates your progress.
You can track progress in two places:
Per-card progress- Each metric card includes a progress meter (percentage) showing how successfully that specific requirement has been implemented.
Overall progress- At the top of the dashboard, an overall progress meter summarizes completion across all tasks (displayed as a percentage).
Progress indicators are updated daily. Same-day or real-time updates are not currently supported.
This update clarifies how automation drives progress updates, distinguishes individual vs. overall completion, and sets accurate expectations about update timing reducing confusion and support dependency.
4. Use the Yield Advisor on an ongoing basis.
Initially, the Yield Advisor is launching with a small set of tasks covering essential areas (ads.txt setup, video, etc.). We will be adding new tasks frequently as usage of the tool increases. Thus, publishers should routinely check their dashboard to see if new tasks have been added.
Proposed
At launch, the Yield Advisor includes a focused set of tasks covering essential areas such as ads.txt, video configuration, and core integration health.
New tasks will be added over time. We recommend checking your dashboard regularly to identify new optimization opportunities as they become available.
This revision sets clear expectations about initial scope, explains how the tool evolves over time, and encourages ongoing usage while avoiding overpromising.
Troubleshooting.
Fill out with troubleshooting ideas across following areas:
what to do if you make a change but progress bar doesn't update
if you cant find a guide that is relevant to your integration type
If you think a task is not relevant to you but still showing up.
Why It Matters
Clear visibility into the onboarding status
Many publishers are unsure whether they are fully onboarded or still missing critical steps. The Yield Advisor removes this ambiguity by showing, at a glance, how much of their traffic meets Commerce Grid requirements.
Faster path to revenue
Even small integration gaps such as missing GPIDs, incomplete ads.txt records, or absent identity signals can limit buyer eligibility and reduce yield. The Yield Advisor highlights these gaps early so publishers can address them before they impact monetization.
Actionable guidance other than diagnostics
Unlike traditional reporting dashboards, the Yield Advisor is designed to:
Explain why a metric matters
Indicate what action is needed to improve it
Link directly to relevant documentation or setup instructions
This positions the Yield Advisor as a guidance layer, not just a monitoring tool.
Scalable self-service experience
By enabling publishers to identify and address common onboarding issues, the Yield Advisor:
Reduces dependency on account managers for basic setup questions
Lowers support volume for onboarding‑related tickets
Scales Commerce Grid support across long‑tail publisher accounts