Curation Revenue Reporting

Curation refers to the process of packaging selected media inventory and data into a private marketplace (PMP) deal, and then selling that deal to buying partners.

What are the benefits of Curation for me as a Publisher or Media Owner?

As you will see in the curation revenue reporting, curation can be an important means to maximizing revenue for a publisher!

Publishers typically have two standard paths to programmatic monetization: make inventory available to buyers via the open exchange, or package inventory and sell it directly to buyers via Deal ID.

Curation represents a third path: make the inventory available to curators, who will package it in a value-added manner and sell it to buying partners.

The best part of curation is that Commerce Grid publishers don’t have to do any extra work; no deal creation, no direct selling efforts - your inventory is simply made available to publishers and they handle those aspects, while revenue rolls in for you!

Is Curation unique to Commerce Grid?

While curation isn't unique to Commerce Grid, there are benefits that only Commerce Grid can provide that attract unique curators, namely our Commerce Audiences, which are available for curators for deal packaging and provide performance benefits to the end advertiser.

To access curation revenue reporting, login to Commerce Grid, and access the Reporting Tab (beta).

After clicking in, select the "Criteo curation" tab just beneath the yellow banner on the top left of the page.

The following section details the specific reports available to you within curation revenue reporting.

Before you dig in, here are some important details:

Using the Date Selector

The date selector sits at the very top of the reporting interface and allows you to select a custom date range, or a preset window such as "last 30 days", or "last quarter".

This date selector governs all of the curation revenue reports, so ensure you have made the correct date selection prior to analyzing the results!

Guardrails

1. All revenue data is currently represented in USD regardless of your location or trading currency. We are exploring making other currencies available in the future.

2. Figures do not include media adjustments. Like the other reports within the Reporting Tab, revenue numbers do not contain media adjustments and thus may differ from revenue numbers presented on your Payment Statement.

3. Curation data is limited to January 2023. Reports beyond this time window are not currently available in the Reporting Tab.

Tips for getting the most from reports

Some helpful areas to focus on include:

• Names of curators: Several reports unveil the names of your top curators. This can help you better understand who is most interested in your inventory and their business model or focus (i.e. are they a data curator, an agency, etc.).

• Trading metrics (revenue, win eCPM, Win Rate): Across multiple reports, you will see various trading metrics. Understanding these can paint a clearer picture of how buyers are valuing the deals you're a part of. Are win eCPMs relatively high or low? Are win rates high or low? High win eCPMs and high win rates indicate high value, as they are indicators that buyers are willing to bid competitively to access the deals that your inventory is a part of.

With these essentials in mind, read on to dig into the reports themselves!

The first row of reports reveal topline statistics, including the “Total Added Deals” and “Total Added Revenue” reports.

These are the most basic reports, displaying:

• the total number of deals that have been created using your inventory.

• and the total revenue (in USD) those deals have driven for you.

Remember that these figures will change as the date ranges are adjusted.

The “Deals Revenue Breakdown” report reveals how much of your inventory is being included across two different curation categories:

• “Criteo Curation” is any curation effort led by Criteo itself. This could be our seasonal packages, audience-based packages, and more. In every case, Criteo is exclusively creating and selling these packages to our demand partners (agencies and brands).

• “3P Curation” is any curation effort led by a non-Criteo company that has contracted with Commerce Grid to use our curation platform. Examples of third-party curators include:

  • Data curators who package inventory with a unique dataset.

  • Agency curators who create and package deals as an SPO strategy and to secure preferred rates.

The “Best Performing Curators - Revenue” report reveals the four curators who are driving the greatest revenue for you. Each curator is represented with a revenue number and a bar chart associated with that revenue number.

With this report, it's important to understand the nuances in some of the naming conventions:

• “Auction Packages” - Auction packages represent Criteo Curated deals (created and deployed by Criteo) and are always-on deals that have been pushed to a DSP’s deal library. Today, this includes Google DV360 and Amazon. We are always working to add our deals to the deal libraries of other top DSPs!

• “Criteo Main” - Again these are Criteo Curated deals that are created and deployed by Criteo. Unlike Auction Packages which are always-on deals that live in DSPs, Criteo Main represents any deal that is a one-off deal (whether for a specific advertiser’s campaign or requested by a DSP).

• Third-party Curators - You may see the names of different companies appear in this report (“Denstu UK” and “Adara” in the example to the right). These are the names of the non-Criteo curators (aka "3P Curators") who are driving revenue for you.

The “Estimated Revenue from Deals” view shows a holistic, comprehensive view of all your deals revenue over time.

The X-axis shows the period, while the Y-axis displays the revenue in USD.

This report incorporates “Publisher deals” as an available variable. This variable represents any deals created and sold by you directly - if you are not creating and trading deals with Commerce Grid currently, no data will appear in this category.

The “Curator comparison” report is a table that reveals the most essential curation data, by displaying:

• all of the curators who leveraged your inventory within the selected date range (“Curator” column),

• the revenue associated with each curator (“Revenue” column),

• “Win eCPM” which represents the price at which winning buyers are bidding on the deal,

• “Win Rate” which represents the rate at which buyers successfully win a bid on the deal.

To see all pertinent results, use the "Items per page" and page selector below the table to reveal more results.

Curation reporting exists to help you set a baseline understanding of how your inventory is being selected and sold by curators today.

Savvy Publishers and Media Owners will be eager to understand how to turn these reports into curation strategies that further maximize this valuable monetization channel.

If you are ready to discuss some of these strategies, reach out to your Commerce Grid Support team to create a curation strategy. They will work with you to identify solutions that fit your business and help drive interest with demand partners.

Some common ideas include:

• Monetizing additional inventory (formats, media types, content types) that will be considered high value by curators.

• Optimizing floor prices to make your inventory more attractive and more performant for curators.

• Work more closely with key curators to create joint sales/marketing strategies to approach advertising partners with.