Monitoring discrepancies between publisher and Criteo reporting is an essential step to ensure transparency, trust, and timely issue resolution. To streamline this process, we ask all publishers to provide a daily report of impressions and revenue. This allows us to quickly flag and investigate potential mismatches.

Why this matters 

  • Enables fast, transparent reconciliation between Criteo and publisher numbers. 

  • Consistent daily files reduce back‑and‑forth and optimize speed during investigations. 

 

Report Submission

Accepted formats:

  • .csv, .tsv, .xlsx

  • .zip files containing one of the above

Not accepted:

  • PDFs

  • Screenshots

Required Fields

Each file must contain the following per day:

  • DATE: YYYY-MM-DD

  • TIMEZONE: reporting timezone used

  • IMPRESSIONS: total daily impressions

  • REVENUE: daily revenue amount

  • CURRENCY: e.g., USD, EUR

Publisher Email Template

To: grid-pubs-reporting-dfp@criteo.com
Subject: [Publisher Reports] <Account ID> <Publisher Name><YYYY-MM-DD> to <YYYY-MM-DD> (UTC)

Hi Criteo team, Attached (or linked) is our daily report for <Publisher name>, covering <YYYY-MM-DD> to <YYYY-MM-DD> (UTC). - Revenue reported as: <Net | Gross> - Currency: <USD/EUR/...> - File link (if not attached): <Drive/Dropbox URL with access enabled> Best regards, <Your Name>, <Company>

Support

For any questions regarding discrepancy monitoring reports, please contact:
📧 support-cgrid@criteo.com