Overview
Trading sensitive categories is disallowed contractually by default within the Commerce Grid. To trade certain sensitive categories, such as alcohol and gambling, you must sign a contract addendum to enable these categories.
Also, each sensitive category is also enabled separately for Private Deals and Open Exchange traffic. Please contact your account manager if you wish to enable these categories for your integration.
The default bcat list is ‘IAB25-3’, ‘IAB26’, ‘GRID1’, ‘GRID2’, ‘GRID4’, ‘GRID10’, and ‘IAB9-9’
For greater coverage of sensitive categories, Commerce Grid extends the standard IAB list with additional categories. These categories may be used in the following fields.
Sensitive Categories Fields | |
Bid Requests | Bid Response |
|---|---|
|
|
Sensitive Categories | |
ID | Category |
|---|---|
GRID1 | Alcohol |
GRID2 | Gambling |
GRID3 or IAB9-9 | Tobacco and smoking |
GRID4 | Firearms and weapons |
GRID5 | Sexual & Reproductive Health |
GRID6 | Ringtones & Downloadable |
GRID7 | Drugs & Supplements |
GRID8 | Get Rich Quick |
GRID9 | Free Gifts, Quizzes, & Surveys |
GRID10 or IAB25-3 | Nudity or Pornography |
GRID11 | Cosmetic Procedures & Body Modification |