Overview
Publishers can leverage third-party data from Grapeshot to enrich their supply packaging further. Grapeshot (Oracle Data Cloud Context Segment Builder from Oracle) provides powerful off-the-shelf contextual audiences and brand suitability segments that can be used within packaged supply to ensure relevant content adjacency, while protecting advertisers from appearing in inappropriate or brand-unsafe environments.
Grapeshot third-party data is AVAILABLE GLOBALLY.
By default, we have pre-selected a number of data segments from Grapeshot that can be used in deal packaging.
Targeting Segments
Select from the existing available segments by searching for Grapeshot a data provider, within the “Audeince Segment” section of the supply packaging workflow.
Requesting New Segments
If additional segments are requested, review the list of available Grapeshot segments and Email vendor-requests@themediagrid.com with the desired segment & our integrations team will confirm the segment will be made public (Turnaround time 48-72 hours).