Overview
Publishers can leverage third-party data from Lotame that provides demographic and behavioral data that is addressable across browsers, mobile apps, and CTV.
Lotame third-party data is AVAILABLE GLOBALLY (key data sets for EU, APAC and LATAM).
By default, we have pre-selected a number of data segments from Lotame that can be used in deal packaging.
A small selection of the available segments are listed for reference below:
Age : 30-34
Age : 35-44
Age : 45-54
Age : 55-64
Age : 65+
HHI 75k-100k
HHI 100k+
HHI 150k-250k
LLN US - US Hispanics or Spanish Speakers
Spanish Speakers
Charitable Donors
College Students
Parents of Infants
Parents of Young Children
Parents of Teenagers
Interest - Entertainment
Interest- Travel
Interest - Super Bowl
Interest - Summer Travel
Targeting Segments
Select from the existing available segments by searching for Lotame a data provider, within the “Audience Segment” section of the supply packaging workflow.
Requesting new segments
If addition segments are requested, review the list of available segments to select what is needed. Email vendor-requests@themediagrid.com with the desired segment & our integrations team will confirm the segment will be made public (Turnaround time 48-72 hours).