Troubleshooting Deals Performance

Issue 

Possible Cause 

Actions to Take 

Not Seeing Avails 

Traffic being sent in the Deal is not compatible with the targeting applied 

Double check the targeting settings applied to the Deal in the Publisher UI. Send more traffic that aligns with the targeting applied in the Deal’s settings 

Targeting isn’t being passed in the requests 

Commerce Grid Account team checks whether or not targeting is being passed appropriately in requests 

Start and End dates of the deal are incorrect. 

Issue 

Possible Cause 

Actions to Take 

Seeing low Avails  

Targeting is too restrictive  

Adding multiple settings like small geos, limited supply, and audiences (with deals) do not work well together and usually end up being too restrictive, preventing deals from working. 

High-volume deals are recommended. Similar to campaigns targeting small segments, deals that only apply to small segments will have low availability. Keep buyer expectations realistic for delivery on a deal for small segments. 

Limited demand activation

Commerce Grid will automatically mark “deals with limited demand activation’ when they are older than three days but are not serving impressions. For deals that are serving fewer than 10 impressions per week, we will limit the volume of traffic we distribute through to DSPs to 95% of the bidstream, with 5% left as exploration traffic. This will result in a decrease in outbound traffic and low avails, which will be noted in the deal performance summary in the UI.  

Once buying activity increases and the number of filled impressions exceeds 10 per week, we will resume by full volume of traffic we distribute through to DSPs to 100% of the bidstream.

Issue 

Possible Cause 

Actions to Take 

0 or Low % of Yes Bids 

DSP not bidding on the inventory because DSP has additional restrictive targeting applied 

Work with Buyer to check DSP settings and remove extraneous targeting 

Advise buyers against adding advanced targeting to deals campaigns, as this will narrow their campaign's reach. 

Deal ID has not been shared with the Buyer or Buyer has not targeted deal yet 

Work with Buyer to check if the deal has been targeted 

Deal ID and Seat Id is incorrect  

Confirm with the buyer that they have the correct Deal ID and they have sent you the correct Seat ID. Naming for Seat ID differs depending on the DSP, but it is typically a numerical sequence. If you or the client is in doubt, the buyer should contact the DSP to confirm the information. 

Confirm with the client they are buying into the correct SSP. DSPs usually require that the client indicate which SSP they are buying from. This is often referred to as the “Supply Source.” Commerce Grid should be selected.  

Issue 

Possible Cause 

Actions to Take 

Seeing Yes Bids but 0 or Low Imps 

Incorrect attribution in GAM 

Check that the line item in GAM has been created correctly and that the Deal is attributed to the correct publisher 

Ensure your buyer has the base bid that aligns with the floor price within their DSP  

If your deal has a floor price attached to it, make sure to set the default bid at or above this deal price. 

If there are No Bids on your deal but no Yes Bids, 

This indicates that the floor price requirement isn’t met by the buiyer. 

Ask them raise their base bids in their DSP to be at or above the floor price. 

Low Bid Rate (<3%) 

Buyer may have placed a daily cap on deal 

Work with Buyer to understand what additional restrictions have been placed within DSP